Context

In the scheme of Plastic Smart City, Danang have been eligible for the implementation of the project “Markets limit the usage of plastic wastes” initiated by WWF-Vietnam. In particular, Han Market (Cho Han) has been chosen to carry out this highly inviting project.

Target audience

● Merchant in Han Market
● Local citizens
● Local tourist

Nowadays, “Green living” has become a lifestyle and statement about oneself. Truly embracing sustainability, nature loving, harmony living, humanity, etc. are associated portrait of people with green lifestyle.

However, we want to discover and bring out a new enthralling shade of green lifestyle. With the communication context of a market, proposed idea will not deliver a pattern model of a good citizen with green lifestyle, but exaggerate situations and emotions to transfer message in a light-hearted way.