GIZ ESP
Together for a better energy future
Brand Identity Design
Context
GIZ ESP - The energy support programme partnership between GIZ & Vietnam’s MOIT set Energy as priority area of cooperation between Germany and Vietnam.
In an early-stage market of renewable energy with many barriers like Vietnam, GIZ ESP has compelling Uniqueness that has not been defined and refined concretely, thus not well expressed to build a strong brand identity.
In an early-stage market of renewable energy with many barriers like Vietnam, GIZ ESP has compelling Uniqueness that has not been defined and refined concretely, thus not well expressed to build a strong brand identity.
IT"S NOT JUST ACCELERATION, BUT ALL-WAYS FORWARDING ACCELERATION
By inspecting the GIZ ESP brand and alike players in the energy market, we deepens and sharpens the thought leader portrait to demonstrate a brand image that is unique and compelling to the sustainable energy sector in Vietnam.
- Confronting barriers. Breaking down challenges. Building up opportunities.
- In operation, infrastructure, legal system, capacity and finance.
- In urban and also rural areas.
- Flexible and influential.
- Together and Thought Leader.
GIZ ESP accelerate sustainable energy in Vietnam with ALL-WAYS FORWARDING SPIRIT.
From the creative concept, we create the visual concept that use the moving arrow as a base and create various graphic versions to enhance the brand identity's dynamic and flexible nature, leaving a positive visual impression of an organization that always & all-ways moving forward.
Website
As a thought leader in the industry, the great asset of GIZ ESP is precisely the projects it has carried out in the field of renewable energy, spanning various scales, locations, sectors, and target groups.
The behavior of people visiting the website also indicates that they do not have a general interest in exploring but rather go straight to a project with the desire to obtain comprehensive information about that specific project.
Therefore, RIO designs the GIZ ESP website not to focus on flashy designs but rather to prioritize user experience with a project-based approach. The website filters information by project to enable users to easily search and optimize access to GIZ ESP's project information, thus showcasing the brand's legacy in this field in Vietnam.
Are you interested in starting to explore the field of renewable energy but don't know where to begin?
Why not visit the new GIZ ESP website?
The behavior of people visiting the website also indicates that they do not have a general interest in exploring but rather go straight to a project with the desire to obtain comprehensive information about that specific project.
Therefore, RIO designs the GIZ ESP website not to focus on flashy designs but rather to prioritize user experience with a project-based approach. The website filters information by project to enable users to easily search and optimize access to GIZ ESP's project information, thus showcasing the brand's legacy in this field in Vietnam.
Are you interested in starting to explore the field of renewable energy but don't know where to begin?
Why not visit the new GIZ ESP website?
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